Sami Bugay

Sami was in the technology sector before his introduction to the coaching and consulting profession. Having started as a technical expert at Nurbil Information Technology Co., Sami eventually took on sales and marketing responsibilities and became General Manager. Sami’s contributions brought Nurbil into the top 100 technology companies in Turkey.

In 2000, Sami was one of the three idea leaders behind the business model of baskuda.com, which became one of Turkey’s leading e-business companies. Sami led the merger of baskuda.com with another company. In 2004, he joined Enter Professional Informatics Services as founding General Manager.

Sami was initially exposed to coaching in 2002 as part of his personal and professional development. Having benefitted from this positive experience, Sami decided to pursue coaching as a profession. In 2005, Sami started building his leadership coaching and management consulting practice, taking on projects and clients individually and in partnership with international organizations.

The project titled 'Turkey’s Coaches Supporting Turkey’s Entrepreneurs,' led by Sami Bugay on behalf of ICF Turkey and involving Endeavor and ICF Turkey, received the 'Local Spirit, Global Presence' award at the 2008 ICF Conference in Montreal.

Bugay, the author of Better Leaders Better Teams, an Amazon Best Seller, and ITC – Integrated Team Coaching is a prelector of the School of Life founded by Alain de Botton. He was President of the ICF Turkey Chapter between 2016 and 2018, Endeavor Turkey’s mentor, and a Consultative Committee member. He is currently the director and head educator of the “I.C. Integral Coaching ™,” an ICF-accredited Level-2 program.